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Selling the invisible a field guide to modern marketing Harry Beckwith
Tipo de material:
Archivo de ordenadorDetalles de publicación: New York HachetteEdición: 1st. edDescripción: xx, 252 pISBN: - 9780446520942
Contenidos:
Getting started
Surveying and research : even your best friends won't tell you
Marketing is not a department
Planning : the eighteen fallacies
Anchors, Warts and American Express : how prospects think
The more you say, the less people hear : positioning and focus
Ugly cats, boat shoes, and overpriced jewelry : pricing
Monogram your shirts, not your company : naming and branding
How to save
Holding on to what you've got : nurturing and keeping clients
Quick fixes
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|
Libro
|
Biblioteca Dr. Jorge S. Muntaner Coll | 658.8=111 BEC (Navegar estantería(Abre debajo)) | Disponible | 007560 |
Getting started
Surveying and research : even your best friends won't tell you
Marketing is not a department
Planning : the eighteen fallacies
Anchors, Warts and American Express : how prospects think
The more you say, the less people hear : positioning and focus
Ugly cats, boat shoes, and overpriced jewelry : pricing
Monogram your shirts, not your company : naming and branding
How to save 00.000 : communicating and selling
Holding on to what you've got : nurturing and keeping clients
Quick fixes
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